Clothing

     In today's society teens among other groups of people wear modern clothing that is seen on the streets in the United States. In the past, Switzerland was known for very traditional and conservative clothing that was embellished with decorative colors, embroideries, and knitting. Today many of the same brands found elsewhere such as Nike are popular for the Swiss as well. The Swiss still know how to celebrate their culture when it is appropriate at parades and festivals. At these events traditional clothing can be seen and are used to enhance the experience.
Embroidery:

• Found on traditional clothing (hats, scarves, shirt cuffs)
• Many traditional fabrics are covered in embroidery to sew clothing 
• The Northeastern region of Switzerland was the home of embroidery and many women would embroider fabric and garments in their homes
• Today traditional clothing is rarely worn and modern styles have been adopted 
• Tourists still enjoy purchasing traditional items

Tights:

• In the past tights could be knitted at home or bought at the store
• Typically knitted tights were made for babies
• Boys wore dark tights until the 1960's 
• In 1970 tights were offered in a variety of colors which was popular with girls 

Smocks:

• A smock is a very traditional type of clothing 
• most popular with Swiss-Italian and Swiss-French boys as school attire between the 1930's and 1960's 

Festival Clothing:

• Traditional clothing is still worn during celebratory events 
• Embroidery is seen on all clothing
• Cattle herders- blue canvas jackets
• women- aprons, long sleeved jackets, ribbons, and gold lace caps
• In the Alpine areas, Men wear Lederhosen and leather boots 

Modern Clothing:

• Teens dress as teens dress in America; they are more casual for daily activities
• An outfit may be worn more than 1 day in a row
• In the winter jackets, scarves, and hats are typical especially in regions near the mountains
• Many teens participate in sports after school and dress in the uniforms similar to those in the United States
• popular brands for sports include: Adidas, Nike, and Puma 

Green Clothing Movement 

• The Swiss have embraced environmental changes and look for clothing that are made of natural fibers
• The cost of natural clothing is not a concern, people are willing to pay for it