Conclusion

      Switzerland is known for their wide variety of  geographical settings but it would make sense for products from the United States to be sold in large cities such as Zurich. This is the most populated city and the most advanced. The city has the widest range of language but more people will understand the English language. The major and most well known department stores are in Zurich and would be receptive to American Products as some of the stores can be found in other European locations. Communication among other members of the country will be accessible because of the large population, which also means that transportation among the city will be easily accessed. Public transportation can be the difference in sales for many products because it will draw people to the store. Advertisements in major cities will be better seen and they can target several language groups in one area; this is similar to New York City. Zurich may seem like a cliche area to bring products to Switzerland but the mountains and rural areas would not be successful in introducing products. The people that live there are not as interested in keeping up with modern times as those in the city; the lifestyles are different. Internet marketing and direct sales are very important in the industry in today's society. Direct sales continues to grow. It would be beneficial to the United States to be in an area that had thousands of neighborhoods for people to host product parties. The more interesting the products the better the sales will be because the Swiss enjoy parties for products that can not be found in stores. Overall, Switzerland has a lucrative market to bring products as it is considered the wealthiest in the world.

Zurich